EVALUATION

From one starting point I took my design ideas in two directions working on materials and developing my design through print to create a final, main sample for Bradford Textiles, live brief competition. As well as taking my prints and developing them in context, putting my prints onto the body and creating a fashion look book.
Originally I intended on creating a print for a menswear collection but as I started to develop my work it turned into a women's sportswear collection. During this process I felt it could of become a unisex collection but eventually I found that my designs became more feminine and sporty.

Taking my drawings and developing them through process and design I feel I have come out with some strong samples and prints. 
I developed on a style of using line to build up colour and detail in my drawings, taking inspiration for artist Tracie Cheng, I found this style of drawing really worked with the theme and related well to my images of mountains and ski slopes. 
I feel I have been experimental with my work using a range of fabrics that have helped develop my prints further by adding texture and different qualities to the designs. Working with both digital and screen print and finding that both bring different element to my work; as for screen printing I preferred how vivid the colours became but as for digital printing I liked the range of colours and design that can be printed, unfortunately the colours where not as strong as I would of like them when using certain fabrics so screen printing was my preferred choice for my final print when using the airtex, spacer fabric. I think I could of developed my designs further by experimenting more with a background colour, working on coloured paper from the start but I feel the white backgrounds have worked well, fitting in with my colour scheme and the ideas of snow. 
I think what works well in these designs is the layering of prints, using different scales on top of designs worked well making my prints more contemporary and lively. I think I could of push some of my designs further but I refined my drawings and worked with the ones I found most striking and which appealed to my theme and context of sportswear the most.

I took a more graphics approach through my self initiated project, creating a fashion look book to present my designs in context. Setting up a photoshoot to get photographs to work with then digitally importing my prints onto the garments to make them my own designs. 
Looking at big sportswear companies such as Adidas and there Primeknit X Tubular collection for inspiration from there photoshoot, I found the images had minimal background and a relaxed mood which appealed most to me and I wanted to create a similar theme for my own photoshoot. Using a white washed, brick background I felt gave a simple, textured and clean background to work with, adding a slight filter to the images to set an effect and atmosphere. As well I looked at Adidas for the placements of my prints, seeing how they use line and print with in their collections. 
I found I really enjoyed this path of working digitally and creating a collection that I took from my original designs. Taking most of my inspiration from Kinfolk, for the influence of creating a concertina look book and layout. When designing my look book I would have preferred if it was one sheet with my images printed on both sides but I found for the size of printing I wanted It wasn't guaranteed it would be in line so I used two pages for the layout and found this adds to the texture and design of my book. Working through this I feel I found a style of design that was most successful for my theme and context that gave the best impact of my work. I would like to explore this way of working more in the future. I also feel I have shown my theme of skiing and the mountains well through this project as well as involving my original photographs into the final piece. 

LOOK BOOK

• After making small mock up of my look book, I was able to arrange my photo in the best possible layout to get across my overall theme and concept of a textiles and fashion look book. 
• Having a concertina look book I felt this made it more interesting and a better way to present my photos and designs. I found I had to add more pages to my book as when I first started it was only 4 pages either side but after making mock up I fond that 6 pages either side would be more constructive. 
• Adding a fabric sample of one of my prints to the front of the look book, I think works well and makes the design more compelling and textural, equally been a printed textiles and fashion look book. Also been able to see a print working on material.
• Getting my layout printed on the wide formate printers has given my book an overall quality finish that looks professional and well presented. 

LOOK BOOK DEVELOPMENT 12/02/2016

• Making a look book will visual display my prints and designs in context of sportswear. Seeing a range of ideas of how I see them working on the body as fashion prints. 
  
• Its important I make sure the layout of the look book is right so it gives an overall aesthetic impression of my work. Making sure the look book keeps to a contemporary design and theme with large clear images working to the bleed with photos and looking at margins. 
• Making miniature mock ups of my look book has helped massively with positing and order of my images as I am able to see what it looks like when folded. 
• Working on Indesign to make the final layout of my look book ready for print. 

LOOK BOOK RESEARCH 28TH JANUARY 2016

Rick Owens.

• Rick Owens look book is minimalistic and effortless.
• Negative space to keep attention on selected photos and designs.
• This design layout would work well for my own look book, mixing images of primary photos (mountains), prints/drawings and final prints in context.

Kinfolk.

• Accordion fold booklet is a more interesting presentation of the images.
• Large, clean cut images and no text keeps the booklet simple and effective.
• An overall filter on all of the images gives a general theme and aesthetic for the design. 

SPORTSWEAR PHOTOSHOOT 5TH FEBUARY 2016

• I have photographed garments in a sports photoshoot, using garments I would like to see my designs printed on, working with real context and apparel to see my prints working on the body.
• Using photoshop to put my prints onto the clothes is a an effective and instant way for me to import prints and designs onto the items of clothing. I think this has been successful as the prints cover the garments and look realistic giving an idea of how I see my designs been used.
• I used a white background and kept the photographs minimal so the emphasis was on the prints, as well keeping with my overall theme. 
• Import my prints onto the garments rather than making each piece means I am able to see more designs working in context as well as been able to play around with design ideas, placements of prints as well as the scale of the designs to consider whats most successful.
• I plan to put these images into a fashion look book to display my designs along side singular prints.

ADIDAS PRIMEKNIT X TUBULAR 2016

• The mood that is been portrayed looks relaxed and comfortable.
• An overall feeling from this photoshoot is sophisticated and simplicity. 
• Plain background, grey paper (walls and floor)
• Keeping an overall colour pallet of clothing and background.

RITA ORA X ADIDAS ORIGINALS

• Placement of designs on sportswear.
• Taking inspiration from how the prints and designs have been used in sections on the garments. For example, using different prints on the sleeves compare to the body. 
• Looking at how Adidas' iconic three stripes has been used in proportion to the body and how the same design is used on different items of clothing and accessories. 

BRADFORD TEXTILES COMPETITION

• Creating fashion illustrations to show sketches of my designs on the body. Visually showing how I see my designs working on the body creating initial ideas of the scale and positions of the prints.
• Drawing a structured garment relating to the fabric I have been using, spacer fabric. 
• Showing my designs through drawings then digitally importing my final prints onto the illustrations to get an overall effect of my final samples in context. 
• Keeping my boards for Bradford Textiles competition simple and minimal. Clear images and large prints so the focus is on the designs. By having two boards I have been able to show my selected prints working on the body, through both illustrations and photographs to show what type of context they are for. 

PRINTING 15TH FEBUARY 2016

• Digital transfers using the heat press worked well and created a good print onto material, although I feel the colours where a bit dull once transfer compare to the image on screen.
• Using material such as 'spacer fabric', developed my designs by giving an airtex look that made my prints more textural and had structure to the fabric compared to other materials that I have been using such as lycra, jersey and label satin.
• Some digital transfers didn't print as well but I used these as background prints for screen printing over the top, also developing on the idea of having multiple prints and layers on one design.
• I found from screen printing that the colours where more vivid and the designs where stronger.
• I felt I could experiment more when screen printing with the designs and colours, creating different layers and more experimental concepts. 
• In most of my designs I had created on Photoshop I had edited the colours which made a range of tones in one layer and unfortunately I couldn't recreate this effect with screen printing which I like, also bringing a lot of colour to my prints. I tried mixing colours on the screen before printing but this didn't have the same effect as when I digitally printed the designs. 
• I also used turquoise foiling on my samples to see if I could get a similar effect of mixed colours and I found it worked well on the lycra but not as well on the spacer fabric. Giving a new element to the designs, making these samples stand out. 

Tutorial 1ST FEBUARY 2016

• Developing my drawings in Photoshop to create designs, building on ideas and layering drawings to then be used as prints on fashion garments.
• Using effects such as 'posterize' and 'exposure' to make the colours more vibrant and strong. 
• Enlarging my designs and drawings to show how I see them sitting on the body, in context.